Optimize Your Marketing and Communications
Turning Big Ideas Into Big Results.
We make sure strategy is practical, aligned to real goals, and put into action. We manage projects, build the systems behind them, and handle the day-to-day coordination so plans don’t stall once work begins.
Our services are offered à la carte and can be selected based on the needs of your organization or a specific project. That includes setting up workflows, managing vendors and agencies, and keeping teams accountable to timelines and outcomes. We track progress against stated goals, fix problems early, and see initiatives through to completion—so the work gets done and the results match the intent.
Our Services
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We take a fresh look at your existing marketing efforts to identify gaps, opportunities, and areas for improvement. Using a combination of real-world experience and advanced AI tools, we analyze campaigns, creative, channels, and workflows to uncover what’s working—and what isn’t.
Then we help you revitalize your marketing with actionable recommendations, smarter processes, and targeted optimizations. From refining messaging to optimizing digital performance, we provide the insight, strategy, and hands-on guidance to transform your current efforts into campaigns that perform better, faster, and more efficiently.
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We help bring clarity and direction to your digital presence—connecting your goals, audiences, and channels into one cohesive plan. With a blend of creative insight and operational discipline, we guide everything from campaign planning to channel optimization, ensuring your PPC, social, email, web, and content efforts work together and deliver measurable impact.
Our approach is flexible and scalable. We can manage your existing teams, collaborate with your agencies, or build a blended model that fits your needs. No matter the setup, you get structure, insight, accountability, and a clear path forward—without added complexity.
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We develop content strategies that give your brand a clear, consistent voice across every platform. By combining audience insights, creative storytelling, and performance data, we plan and produce content that drives engagement and supports your broader marketing goals. From long-form content to daily social posts, we ensure every piece is purposeful, on-brand, and optimized for impact—so your channels stay active, aligned, and working together to grow your presence.
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We’re creatives and project managers—so we understand how to build, lead, and deliver great work from both sides. We’ve done it all before, and we can do it again for you. Whether your campaign needs one specialist or a full external team, we scale up or down as needed and manage every detail remotely.
Need boots on the ground? No problem. We can hire trusted local talent for events, video shoots, photography, on-site activations, and more. From sourcing and onboarding to oversight and delivery, we ensure every partner is aligned, accountable, and producing work that supports your strategic goals.
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We connect the dots across your organization to ensure every team—marketing, creative, product, leadership, and beyond—is aligned and moving in the same direction. By streamlining communication, clarifying priorities, and managing shared timelines, we create a smooth workflow that keeps projects focused and efficient from start to finish.
Our coordination is proactive, structured, and adaptable. We facilitate collaboration, remove bottlenecks, and make sure everyone has what they need to execute their part effectively. The result is a unified team operating with clarity, accountability, and momentum toward your goals.
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We manage the full creative process—from initial concept to final delivery—ensuring every asset is produced with clarity, precision, and purpose. By coordinating briefs, timelines, feedback, and approvals, we keep designers, writers, and stakeholders aligned so the creative work stays high-quality and on brand.
Our approach combines creative understanding with disciplined project oversight. We anticipate needs, streamline revisions, and maintain momentum, giving your team the structure to create freely and the support to deliver on schedule. The result is a smoother process, stronger output, and campaigns that land exactly how they should.
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We keep your paid media campaigns running efficiently and delivering measurable results. From search and social ads to display and retargeting, we manage timelines, budgets, and reporting to ensure every campaign is aligned with your goals and optimized for performance.
Our approach combines strategic insight with hands-on management. We monitor metrics, coordinate with internal teams or external vendors, and make adjustments as needed—keeping campaigns on track and maximizing ROI. The result is paid media that performs, scales, and supports your broader marketing objectives.
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John Fitzgerald
Founder
John Fitzgerald is a results-driven marketing leader who has helped brands like Montefiore, Albert Einstein College of Medicine, the Archdiocese of New York, and several professional baseball teams boost their visibility and performance. Through HLM Strategic Consulting, he partners with clients to build modern, AI-enhanced marketing systems that drive engagement, revenue, and long-term growth. His campaigns have earned national media buzz, reached millions, and delivered real ROI across healthcare, education, nonprofit, and sports sectors. John brings a rare mix of creative vision and operational precision to every project.
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Rina Spatafore
VP, Marketing Strategy
Rinamarie Spatafore is a versatile communications leader with nearly 20 years of experience driving product, and internal communications across global organizations including Ciba Geigy Corporation, Zurich North America, and EMD Chemicals. Known for her award-winning writing and strategic expertise, she creates communications programs that increase profitability and employee engagement through traditional and digital media. Her diverse industry background spans healthcare, specialty chemicals, risk management, insurance, and finance, enabling her to translate complex technical concepts into compelling narratives for varied audiences.
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Bill Winters
Creative Director
Bill Winters is an award-winning cinematographer known for his work across documentary, commercial, and unscripted film and television. A graduate of NYU’s Tisch School of the Arts, he has shot major projects for Netflix, Disney+, Apple TV+, and National Geographic. His credits include Comedians in Cars Getting Coffee, Hamilton, and numerous high-profile documentaries and national campaigns. Winters is recognized for his clean, cinematic style and his ability to bring visual storytelling to life across genres.
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Brett Hauze
Brett Hauze is a video editor & writer born and raised on the East Coast and now living out West. When his comedy short “Fart Detectives” was featured on Funny or Die! and 54% of people wanted it to die, that’s when he knew this was the life for him. Recently, he has written material for the NBA Playoffs and Pac-12 Networks (RiP), and won an Emmy for his short doc Brooklyn Cyclones: Baseball on the Boardwalk. He doesn’t know how to talk nicely about himself, but that’s what the twice-weekly therapy sessions are for. He lives in the Bay Area, under the tyrannical rule of his 9-year-old son.
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David Medranda
David Medranda is a marketing leader who actively leverages AI-driven tools to improve efficiency and impact across modern marketing campaigns. A Getty-published photographer born and raised in New York and now based in the DMV area, he is a native Spanish speaker who associate produced two seasons of a Spanish-language health magazine for Telemundo47/NBCUniversal. David has delivered dynamic marketing communications and public relations services across government, healthcare, academic, and nonprofit sectors, and most recently has applied his expertise—including training from the Chanel Foundation and the NYC and NYS Departments of Health—to elevate and brand small businesses and independent creators.
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Lorraine Fitzgerald
Lorraine Fitzgerald is a visual effects and animation artist with credits spanning some of the world’s leading studios. Her work includes contributions at Blue Sky Studios, Pixar Animation Studios, and Wētā FX, where she has helped bring both animated and live-action stories to life.
Lorraine’s credits include films such as Epic, Spies in Disguise, Elemental, Inside Out 2, and Avatar: The Way of Water. Her work spans a wide range of creative disciplines, encompassing visual storytelling, design-driven projects, and collaborative creative development.
Contact Us
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